About
Clean health club with cardio machines, free weights and circuit training, plus kid care.
The facility typically includes multiple indoor pools. Lap pools are generally maintained at a cooler temperature, often ranging from 78-82°F (25.5-27.8°C), suitable for active swimming. Warmer recreational or therapy pools are usually kept at higher temperatures, commonly between 88-92°F (31.1-33.3°C), for comfort, relaxation, and therapeutic use.
What are people saying (AI review summary)? The reviews for American Family Fitness reveal a predominantly negative experience for most members, highlighted by numerous issues. One significant complaint details a manager, Lonnie, exhibiting discriminatory behavior towards a Black member, threatening and expelling him without valid reason, leading to an uncomfortable environment. Other common frustrations include recurring billing problems, such as unannounced 'outstanding balances' and unreceived notifications, compounded by unhelpful staff and poor communication regarding resolutions. Members also report outdated and unclean equipment, unannounced early closures, and frequent unavailability or unsafe staffing ratios in the Kid Zone. Communication is a consistent problem, with the gym's app lacking crucial information like holiday hours or maintenance updates, and an overwhelming number of unhelpful maintenance emails. Misleading information about gym crowding during peak hours was also noted. One reviewer specifically cited 'predatory business practices' when trying to cancel personal training. Despite these widespread criticisms, one long-term member (over 10 years) highly recommends the gym, praising its high-quality facilities, classes, and the convenience of accessing multiple RVA locations.
Location
Gallery
Amenities
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Accepts Credit Cards
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Accessible Entrance
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Accessible Restroom
Reviews
Listing Reviews
September 1st, 2025Isabella Dean
I had a very disappointing experience at American Family Fitness involving the manager, Lonnie. I witnessed him tell a Black member, who was simply jump roping, to move out of the area. When the member questioned it, Lonnie threatened to kick him out — and then actually did. It was shocking and felt discriminatory, especially since the member wasn’t bothering anyone or breaking rules. This kind of behavior creates a very uncomfortable and unwelcoming environment. A fitness center should be a place where everyone feels safe and respected, regardless of race. Management needs to seriously address how situations like this are handled, because no one should be treated this way.
March 14th, 2025John Hana
I’ve let things slide several times, but enough is enough. Swift Creek American Family Fitness has proven time and time again that they don’t care about their members. Most recently, I arrived at the gym only to be stopped at the front desk and told I had an “outstanding balance”—even though they’ve successfully withdrawn payments from my account without issue. They claimed a charge was declined and that they texted me twice, but I never received a single message. Instead of handling this quickly at the front desk, they made me wait unnecessarily for a membership rep, only for that person to hand me a phone number to call—something the front desk could have easily done. On top of that, I had already taken my pre-workout and had a meeting in two hours, meaning they completely wasted my time over a mistake on their end. And this isn’t the first time—I’ve dealt with similar billing issues before. Beyond that, the gym itself isn’t great. The equipment is outdated, the place isn’t very clean, and I’ve even shown up for a workout only to find out they randomly decided to close early—with no notice. I’ve put up with all of this for too long, but this was the final straw. I filed a request to cancel my membership because I refuse to keep dealing with a gym that has terrible communication, poor management, and shady business practices. Avoid this place and take your money somewhere that actually values its members.
March 23rd, 2025Sarah N
There have been a number of times where I came with my kids during kid zone hours and kids zone was either closed due to no staff or “at capacity”. One time we were told that only 1 worker was in there with 18 children by staff as the reason our kids could not go in. Just one worker is not safe practice ever. We were told this standard was “better ratios than required”. For holidays, there is no way to know the holiday kid zone hours without being there in person to look/ask. Their app does not show it. I’ve called before to ask and when I got there was told it already closed and whoever informed me via phone that it would be open was wrong. Zero understanding from staff about frustration from having showed up so many times in a week during kid zone hours only to not be able to work out, having to take the kids home. Staff are friendly otherwise - just more frustrated with the customer for asking questions than understanding. Their app does not show when things are closed like sauna for repair. They send several emails weekly noting when anything in the gym is under maintenance, which is beyond unhelpful - it’s annoying and time consuming. I would have to sort through them all and note if any of them said sauna is working again to figure out if it’s the case. When they close the sauna for repairs, it takes FOREVER to repair and again, you’d have to go there to find out it is still not open. The sauna is the biggest reason we chose am fam. We were told very directly during the tour that this location does not get crowded at the 5pm time. We did not ask about it - the information was offered us. However, we have found that it is extremely full at that time to the point that you’ll have to wait for machines and have difficulty finding a spot to do floor work.
August 5th, 2025Vince Magno
Canceled our 3 year membership due to predatory business practices around trying to cancel personal training. Just had to try to sneak one more charge in there eh? Despicable.
March 29th, 2025Lymari Velez
I’ve been a member for over 10 years, maintaining consistent training 5-6 days per week, and there’s no other gym in the area that offers such high-quality facilities, classes, and the versatility to visit other locations throughout the RVA area. 🩷💪 I highly recommend
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Opening Hours
| Sunday | 7:00 AM – 6:00 PM |
|---|---|
| Monday | 5:00 AM – 11:00 PM |
| Tuesday | 5:00 AM – 11:00 PM |
| Wednesday | 5:00 AM – 11:00 PM |
| Thursday | 5:00 AM – 11:00 PM |
| Friday | 5:00 AM – 9:00 PM |
| Saturday | 7:00 AM – 8:00 PM |
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