Princeton Club Fitchburg

About

Princeton Club Fitchburg, located at 2920 Hardrock Rd, Fitchburg, WI, is a comprehensive fitness and wellness center offering a wide array of amenities. These include extensive fitness equipment, diverse group exercise classes, personal training, multiple swimming pools, a basketball court, racquetball courts, spa services, on-site childcare, and a cafe, catering to individuals and families seeking a holistic health and fitness experience.

The aquatics area at Princeton Club Fitchburg features multiple pools with varying temperatures. The lap pool is typically maintained at approximately 82-84°F for comfortable swimming, while the warmer therapy pool is kept at about 88-90°F. The kids' waterpark area usually features water around 86°F.

What are people saying (AI review summary)? Reviews for Princeton Club locations present a highly mixed picture. Positive experiences highlight friendly and welcoming staff and patrons, especially at the Fitchburg location, where facilities are described as well-cared for, organized, and the Kids Club is praised. The Princeton Club Express McFarland branch, under Darnell's management, receives specific commendation for cleanliness, organization, a friendly atmosphere, responsiveness, and continuous improvement. Many members appreciate the variety of group classes offered and the supportive environment for achieving fitness goals. However, significant negative feedback points to severe customer service issues, including a lack of follow-up for potential members and unhelpful staff. More critically, one review details being rudely confronted over unposted rules, having cancellation requests ignored, experiencing ongoing criticism, and ultimately being fraudulently charged over $400 after the gym allegedly obtained payment information from VISA despite attempts to block payments. This led to strong accusations of greed and a lack of concern for members' well-being, with a recommendation to avoid the gym.

Location

Gallery

Amenities

• Good for Children
• Accepts Credit Cards
• Accessible Entrance
• Accessible Restroom

Reviews

Listing Reviews

August 26th, 2025

Victoria Carey

Princeton Club Fitchburg is a very comfortable place to push yourself physically and learn how to! I'm a regular and you come to know faces. After being away from the gym for a while after having my baby, several people noticed when I came back and made sure to say hi! It was incredibly comforting to feel seen. That's just how friendly the employees and patrons are! Facilities are well cared for and organized pretty well. The ladies in the kids club are so welcoming and make friendships with the kids. This is a great place to have a gym membership!

August 7th, 2025

Nathan

Terrible Customer Service Tried joining the gym and signing up for a personal trainer — no one ever called back despite multiple promises. Reached out several times with no follow-up. Staff seemed uninterested and unhelpful. If this is how they treat potential members, I want no part of it.

December 13th, 2024

Mark Wolter

Darnell does an incredible job keeping Princeton Club Express McFarland running smoothly. The gym is always clean, organized, and welcoming. He creates a friendly atmosphere and goes above and beyond to ensure members’ needs are met. His responsiveness and professionalism stand out, as does his effort to continuously improve the gym based on feedback. Whether it’s maintaining equipment, resolving issues quickly, or providing support, Darnell is truly committed to the members’ experience. I highly recommend Princeton Club Express under Darnell’s management—it’s a fantastic place for anyone to achieve their fitness goals.

February 10th, 2025

Josh Lohmeier

I have been to many gyms in the Madison area, and I can say confidently that Princeton club is the happiest to ignore their members and continue to take their money! After my wife and I were rudely attacked for breaking a “rule” that wasn’t posted (deadlifting off the ground(???)), I followed up about cancelling my membership, since I was asked to leave. Instead of listening to me or trying to find common ground, I was ignored in my request to cancel and again criticized for breaking a non-existent rule. My final response was ignored, and when I blocked them from taking future payments, they underhandedly went to VISA to obtain my payment information. I have since been fraudulently charged over $400! When you sign up for a gym, you want the staff to be aligned in their mission to support your fitness goals and journey. The folks at princeton club are much happier greedily taking your money without your permission. They don’t care about you or your health, just their bottom line. I would give zero stars if I could. A perfect alternative in the area would be Crunch- low rates, some without a contract at all, friendly staff, and all the best equipment. If you value yourself, your time, and your hard-earned money, avoid Princeton club at all costs!

September 26th, 2024

Lindsay Marks

I've been a member for a long time and think PC does a great job. I love the variety of group classes offered, especially Body Pump and yoga. The Fitchburg location is a little smaller than West so I tend to hop between the two. Staff is always friendly. Something for everyone.