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East Bank Athletic & Social

731 N Water St Ste M100, Milwaukee, WI 53202, USA

447 Reviews

About

Spacious fitness center with free parking offering a pool, hot tubs, saunas and classes.

The club features multiple aquatic options. The main lap pool is generally maintained at a temperature suitable for swimming, typically around 80-82°F (27-28°C). Additionally, there is a warmer therapy pool, often kept at approximately 88-90°F (31-32°C) for rehabilitation and relaxation. Whirlpools are also available, usually heated to 100-104°F (38-40°C).

What are people saying (AI review summary)? text: "People say this gym offers a wide variety of equipment, including functional fitness, plyometrics, powerlifting, bodybuilding, cardio, and a pool, sauna, and hot tub. They also highlight the friendly and helpful staff, the clean and spacious facility, and the great vibe.\n\nOther reviews mention the parking can be difficult." language_code: "en-US"

Location

Gallery

Amenities

  • Accepts Credit Cards
  • Street Parking
  • Parking Lot
  • Accessible Entrance
  • Accessible Restroom

Reviews

Listing Reviews
steve thompson May 10th, 2025
steve thompson

Great gym. Everything you could need from functional fitness, plyometrics, powerlifting, bodybuilding, cardio, pool, sauna, boxing and more! Great staff and super clean.

Emma Sedgwick June 25th, 2025
Emma Sedgwick

Truly the best gym I have ever been apart of, the staff managed the transition from Golds to East Bank Athletic & Social flawlessly. They were communicative to members and worked with members to understand the changes. The staff have created a home base and family-like atmosphere for the members. Both inside and outside of the gym the community they have crafted is truly remarkable. Very proud that I get to brag about my gym to my friends and family!!

Saad Jaber May 4th, 2025
Saad Jaber

Best Gym in the area. I’ve been looking for a new gym for a while and this place exceeds expectations. I don’t know what the bad reviews are for… this place is awesome and the staff is really great too. Who cares if they changed from Golds gym. They still offer amazing amenities at a great price in the heart of downtown Milwaukee. Huge weight room with a great number of benches, squat racks and dumbbells. The second floor has a nice turf area too for stretching which I love.

Jessica S July 13th, 2025
Jessica S

The gym has great amenities for the price and the staff are very nice, but the parking leaves A LOT to be desired. Be warned that the parking structure they validate parking for charges $90 each time you forget to scan the validation QR code that is very difficult to scan and is only available in the 1st floor lobby of a 5 story gym. So if you realize mid-workout that you forgot to validate your parking you might have to go down and back up 4 flights of stairs to avoid a $90 charge.

Lars Nyquist August 25th, 2024
Lars Nyquist

I had a great workout at Gold’s Gym. Friendly staff and good selection of equipment for a serious workout! Dumbbells go to 150 pounds and plenty of plates. Also love the extra’s like a sauna and pool. The only item that I could see improvement on is the smell in the sauna. It could use a good deep cleaning.

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Opening Hours

Sunday 7:00 AM – 6:00 PM
Monday 5:00 AM – 9:00 PM
Tuesday 5:00 AM – 9:00 PM
Wednesday 5:00 AM – 9:00 PM
Thursday 5:00 AM – 9:00 PM
Friday 5:00 AM – 9:00 PM
Saturday 7:00 AM – 6:00 PM
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